Strategist & DTC Beverage Alcohol Operator
commerce | culture | partnerships
Sassenach Spirits
I joined The Sassenach team as the first US-based employee, before we had a logo or liquid, understood the nuances of operating in a regulated market, or the value of innovative distribution models.
In the five years since, we’ve gone on to launch a portfolio of award-winning expressions — scotch whisky, tequila, gin, vodka — distributed across the world, available in retail chains, or delivered to your doorstep in most major countries and 48 states.
EDITORIAL STORYTELLING
"Nothing will stop me from doing what I love, not even death itself."
I met 8Booth in the garage of a nice house in an Orange County suburb.
He looked like a surfer conscripted into military service who’d been sent home after being wounded by an IED: ankles all taped up with metal rods sticking out in every direction.
He is the visceral embodiment of virality: an avatar through which you can cheat death from the comfort of your home.
No one can tell you what a million views are worth, but 8Booth can tell you how much they cost.
Four years in the air.
That's how many flight hours daredevil pilot Kirby Chambliss has logged.
The five-time U.S. National Aerobatic Champion and two-time Red Bull Air Race World Champion invited me behind the scenes as he preformed in front of 100,000 people.
“What can I do to get myself on the map?
I’m like ‘oh fuck, no one’s jumped the freeway yet.’”
We tracked down an infamous dirt bike rider who jumped over the 60 freeway; a modern-day Flying Wallenda who meant it when he said “sometimes, you gotta risk it for the biscuit.”
CONTENT STRATEGY
Merchant Maverick is one of the internet’s leading resources for entrepreneurs.
I led a content and brand refresh during a pivotal growth phase, helping sharpen the site’s voice, improve user experience, and scale trusted, unbiased coverage in a highly competitive B2B space.